Southwest Lakeland is a collection of diverse neighborhoods of various sizes and prices. It has a more rural feel with neighborhoods surrounded by horse ranches, farms and properties with acreage. Deerbrooke is a community of over 500 homes developed from the mid 1980's to present with prices ranging from the $200's to over the $400's.

Longwood Oaks, Longwood Trace, and Longwood Place share one graceful tree-lined entrance to three lovely communities featuring custom homes built since 1990. With over 150 homes this is a very desirable place to live with easy access to Hillsborough County.

There are numerous brand new neighborhoods of varying prices under construction along Pipkin Road. With easy I-4 and Polk Parkway access, lots of shopping and restaurants, plus new schools under construction makes this the fastest growing area of Lakeland for residential and business opportunities.

Each April, more than 600,000 aviation enthusiasts travel to Lakeland to take part in the country's second-largest fly-in convention: the experimental Aircraft Association's Sun 'n Fun Fly-I, held at Lakeland Linder Regional Airport in southwest Lakeland. With the new elementary school on Yates Road and a new shopping mall off Harden Blvd., southwest Lakeland will be an even more popular place to live.